FRAMER
Logo Re-Design
Protectif
Overview
The Protectif platform offers fair, accurate, and transparent risk health insurance ratings. For 19 years, they've helped insurers reduce under declaration and improve outcomes for both insurers and customers.
Approach
More curves make the brand feel friendlier. Rotating the outer fins clockwise feels more natural as if it's "moving forward", and equal spacing from the inner circle reflects the product’s consistency, crucial for a medical brand.
2023
Kings Hill