FRAMER
Campaign Design
Safer Dose
Overview
Born from the loss of a friend, Safer Dose is a campaign urging a rethink of the UK’s drug laws and the social roots of addiction, highlighting the urgent need for change.
Approach
Combining traditional understandings of health and well-being through the green cross emblem, while juxtaposing this with rebellious stencil-like typography that creates an impactful and balanced design system.
2022
Bournemouth