FRAMER

Brand Identity

Jetpack

Overview

Jetpack is a design studio that collaborates with emerging artists to create works sold in support of charities that uplift the next generation of creatives. They also partner with companies on commissioned projects, using art to influence culture and help shape a more inspiring, creative future. All of the artwork shown are concepts of possible future collaborations.

Approach

Jetpack believes good design can change the world. Inspired by the RAF, OS Maps, and technical equipment, I created a brand identity that positions Jetpack as a design agency fighting back against bad design and corporate greed, giving back to the people. With collaboration at its core, the logo mark is minimal and recognisable, built to adapt across a wide range of contexts.

2025

Maidstone